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Hello, I’m

Vlad Bisceanu

I help FinTech companies define, market and grow their products.

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Results-driven marketing & product strategies

There should not be a gap between the Product and its Growth. My goal is to bridge that space, build and execute cohesive product growth strategies based on what the audience needs and what the product can do, backed up by numbers.

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UX/UI Design
Marketing & Growth

Acquisition optimization, growth hacking techniques, performance marketing, influencer management.

Marketing & SEO
Data Science

Overseeing the implementation of data tracking & reporting models to running experiments to optimize funnels.

UX/UI Design
Product Strategy

Finding product-market fit, prioritizing improvements, driving feature adoption, being the voice of the customer.

UX/UI Design
Brand Identity

Defining the right audience for your product, finding the right communication channels and growing businesses into a brand.

My Experience

Each step so far has been a great opportunity to work with incredibly talented people and grow innovative companies. The FinTech and payments ecosystem is where I’ve been drawn to by passion.

Flow is a FinTech startup that wants to use automation and AI to change the way people do their personal finances. Leading the Marketing & growth team means leading a team of talented people to grow Flow’s B2C and B2B offerings, as well as expand into new countries in EU.

Head of Growth & Marketing @ Flow your Money
Amsterdam, Jul ’22 – Present

Working with an innovative FinTech startup with the mission to democratise startup investments. I led an amazing team of dedicated people in order to grow an investor base of over 10.000, expand SeedBlink in new countries and more.

Growth Manager @ SeedBlink
Bucharest, Jul ’21 – Jul ’22

Working with over 50 enterprise customers and helping them grow their businesses with additional services like CRO, data science, insights, professional services and more.

Head of Growth Services @ Verifone (2Checkout)
Bucharest, Jan – Jul ’21

CRO Manager @ 2Checkout
Bucharest, Jan ’20 – Jan ’21

CRO Team Lead @ 2Checkout
Bucharest, Jan ’19 – Jan ’20

Owner @ Moody Advertising
Bucharest, Oct ’18 – Jan ’19

Head of Marketing @ Lion Publishing
Bucharest, Jul ’17 – Oct ’18

Marketing Manager @ Lion Publishing
Bucharest, Sep ’16 – Jul ’17

CRO Specialist @ Lion Publishing
Bucharest, May ’14 – Sep ’16

My Events

Here are a few highlight events/webinars where I had the pleasure of being a speaker or hosting.

YouTube

Vlad Bisceanu @ MeasureCamp 2019 Bucharest

YouTube

VWO – Optimize Your Checkout for Intl. Markets

YouTube

2Checkout – eCommerce Cart Optimization Workshop

My Certifications

Besides boots-on-the-ground experience, courses and certifications are a great tool to develop new skills and get started in new areas.

Academy Europe
Conversion Rate Optimization

Linkedin
Growth Hacking Foundations

HubSpot
Inbound
Marketing

PMI
Building an Integrated Online Marketing Plan

HubSpot
Inbound

Linkedin
Linkedin Marketing Strategy

PMI
Designing a Growth Strategy

NASBA
Cultivating a Growth Mindset

Linkedin
Advanced Google Ads

Have a Project in Mind?

If you’re interested in my skills and would like to collaborate, contact me and let’s talk more.

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